It recruited professional columnists and celebrity bloggers. Arianna's money talked just as loudly online as off, and the Huffington Post quickly became one of the most influential and popular journals on the web. Who, spluttered the original bloggerati, did she think she was?īut the pyjama purists were confounded. So when, in 2005, Huffington decided to mobilise her fortune and media connections to create, from scratch, a flagship liberal blog she was roundly derided. They hated the mainstream media - and the feeling was mutual.īloggers saw themselves as gadflies, pricking the arrogance of established elites from their home computers, in their pyjamas, late into the night. Before the millionaire socialite Arianna Huffington decided to get in on the act, bloggers operated in a spirit of underdog solidarity. The history of political blogging might usefully be divided into the periods pre- and post-Huffington.
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